Monthly Insights & Musings

Marketing tools for the aspiring entrepreneur

Marketing tools for the aspiring entrepreneur

Maybe it’s the lovely weather. Maybe it’s the change of season. Or maybe we’ve been inspired to think creatively and dream big while sheltering in place and working from home. No matter what the impetus, within the past month, I’ve consulted with so many people who’ve...

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How to own—and rock—your next writing task – Part II

How to own—and rock—your next writing task – Part II

Hi, and welcome to Part 2 of my article on writing! I’m happy you’re here. In case you missed Part 1, here’s what we discussed: 1.) mindset, 2.) keeping your readers’ needs front and center, and 3.) how to overcome writer’s block. Today, I’m going to cover two more...

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How to own—and rock—your next writing task – Part I

How to own—and rock—your next writing task – Part I

Writing! Love it or hate it, but you’re probably doing it. And you may even find yourself doing a whole lot more of it, now that you’re conducting far fewer (or possibly zero) face-to-face meetings with your customers and colleagues.   Many of you know that I...

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Is the Business Handshake Dead?

Is the Business Handshake Dead?

Last year, on a television talk show in Los Angeles, many eons into my career as a communication trainer, I was introduced (unbeknownst to me beforehand) as “the handshake guru.” I have to admit that I felt a little bit embarrassed, but I definitely appreciated the...

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How to Ace Your Next Video Job Interview

How to Ace Your Next Video Job Interview

Among other (probably less positive) monikers, we could call 2020 “The Year of Zoom,” as it seems businesses are doing everything via video calls these days. And job interviews are no exception. In my training with job seekers around the country (which I’m mostly...

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The Four Most Common Language Goofs in Contemporary Writing

The Four Most Common Language Goofs in Contemporary Writing

It’s/Its, You’re/Your, Who’s/Whose, and They’re/There/Their Part I   Whether it’s a snail-mail letter, an email, an office memo or even a text to your boss, correctness definitely counts in the professional business world. And it counts, big-time, if you’re...

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