Your USP – A Powerful (and free) Self-marketing Tool!

Your USP – A Powerful (and free) Self-marketing Tool!

Hi there, and welcome to the latest edition of my blog! This time, I’m going to answer a question that was sent in to me by a reader. After reading my book, she asked if I would comment further on the concept of having a “USP,” and how to best use it in a job...
Simple Tips for Perfect Email Etiquette

Simple Tips for Perfect Email Etiquette

Email is fast and efficient and doesn’t require postage or laboriously typed letters on fancy letterhead. But, as with all written communication, it’s definitely got its downsides: you’re relying completely on written words to get your message across. No one will be...